AI-powered messaging apps are changing how we connect to and collaborate with each other, and email, which used to be the most important way to talk to people online, is becoming less and less important. These new platforms use AI to cut through the noise of busy inboxes and make interactions that are incredibly effective and tailored to each user.
In 2025, the open rate for cold emails dropped a considerably, from 36% the year before to roughly 27.7%. The number of replies also dropped a lot, to 5.1%. This big drop shows that things have changed a lot: people don’t want generic mass emails anymore; they prefer short, personal messages. Almost 95% of cold emails don’t get any real answers anymore. This shows that spam filters, filled inboxes, and one-size-fits-all techniques have rendered email far less helpful.
More than 17% of cold emails never reach the recipient’s mailbox because of problems with deliverability, domain verification, and spam filters that are getting smarter, especially at big providers like Yahoo and AOL, where engagement has dropped a lot recently. Because of these problems, email isn’t as good as talking to people in person.
AI-powered messaging apps and inboxes are working quite effectively right now. These AI systems employ machine learning to figure out how individuals act, what they want, and what they need. They then swiftly sort through messages and even write draft replies, turning piles of emails into useful conversations that can be acted on. In certain circumstances, their ability to give content that is really hyper-personalized—much more than just using the recipient’s name—has increased the number of replies by two to four times. AI can change messages on the fly, which makes connections stronger and stops people from leaving because they get emails that aren’t useful.
Slack, Microsoft Teams, and other messaging tools are better than email because they are faster and more like talking. Using messaging, calls, and email combined in your outreach can bring you up to 287% more engagement than just using email. Real-time notifications and easy collaboration are essential for workplaces today, because people are always doing a lot of tasks at once.
This change is a major step in the right direction for culture. Email is no longer just a way to talk to people; it’s now a way to do business and build brands that is used for individualized outreach instead of bulk marketing. Because of this, marketers are spending a lot of money on generative AI and content creation tools to stay up with increasing privacy rules and email algorithms that change all the time.
Companies that use messaging platforms with AI and see their inboxes as smart, responsive assistants instead of just places to store messages may be able to be more flexible and connect with consumers on a deeper level. These “swarms of AI bees” work hard behind the scenes to help you focus and have meaningful, timely conversations that will still be helpful in 2025 and beyond.
In today’s environment, firms who just use traditional email run the risk of being irrelevant. People who use both AI-driven marketing and traditional outreach will fare the best in the future. In today’s hectic digital world, they will be able to create intriguing, tailored conversations that people will want to join.
